The Challenge
This baby brand had strong traction in the UK but had yet to expand internationally. With increasing demand in key markets like Germany, France, Italy, Spain, and the US, there was a clear opportunity for growth. However, international expansion required careful planning to ensure profitability, given market-specific competition, language barriers, and differing customer behaviors.
Our Approach
To scale the brand efficiently across multiple markets, we executed a structured, data-driven expansion strategy:
- Market Sizing & Opportunity Analysis – We conducted in-depth research to identify demand, competition, and pricing dynamics in each target market. This ensured we prioritised the most lucrative opportunities while managing risk.
- Localised Content & SEO Optimisation – All product listings were translated and optimised for each country, ensuring that copy resonated with local customers and ranked well in organic search.
- Market-Specific Images & Content – Rather than using generic assets, we adapted imagery and messaging to align with regional consumer preferences, further improving conversion rates.
- Targeted PPC – Paid campaigns were structured to control costs while maximising visibility. We optimised bids, budgets, and keyword strategies to maintain profitability across all regions.
- Leveraging Product Awards for Credibility – We highlighted industry awards the product had won in ad creatives and listings to build trust and accelerate sales in new markets
The Results
Through this structured approach, the brand successfully expanded from the UK into Germany, France, Italy, Spain, and the US. In just two years, revenue grew from £0.8M to £4M with profit margins staying above 20%, proving that a well-executed international expansion strategy can deliver sustainable, profitable growth.
